Color 81
COLOR is a Tokyo-based creative firm founded in 2008 by Noriyuki Shirasu, who serves as CEO and chief designer. Based in Shibuya, the studio works across product planning and design, graphic and communication design, branding, copywriting, and concept development, combining three-dimensional and visual practice. Its documented projects include Kokuyo's Otona no Yaruki Pen, the UtaU kitchenware brand for be worth style, and DENSO's BlueRebirth circular-design project. UtaU received a Good Design Award in 2021, while Shirasu's background includes Tama Art University, Mitsubishi Electric, FRONTAGE, and GritzDesign.
