A2
A2 is a product-development consultancy working across design strategy, market and user research, industrial design, and engineering. It serves housewares, electronics, major appliances, and other consumer-product categories. Its Reality-based Design™ method brings cost, distribution, and manufacturing considerations into product development. The portfolio includes Crafthouse Barware for Fortessa, Blackfire Clamplight, Jarware, Bakelicious, Automoblox, and products for Nambe, Tovolo, and Haier.
A2 operates in New York City and Scarsdale. Its physical-product work includes flatware, reusable jar lids, flashlights, kitchen tools, and toys. Clients and collaborators include Fred & Friends, Bradshaw, Fortessa Tableware Solutions, Outset, Chip Clip, Kaskey Kids, Wilton, and Samsung. The consultancy combines research and strategy with industrial design and engineering, linking product concepts to practical manufacturing requirements and distribution considerations.
