The Department of Industrial Design (SMID) operates under the School of Design within the College of Fine Arts. The undergraduate program emphasizes product design as its primary focus, training students in consumer goods, user interaction, and functional aesthetics, alongside a transportation design track. The curriculum covers everything from daily necessities to consumer electronics, teaching modeling principles, form, coloring, materials, and manufacturing techniques. A key hallmark is the department's active industry-academia collaboration, with hands-on projects with external companies. The annual SMID Design Biz Show is a graduation exhibition showcasing students' product concepts and professional portfolios. Graduates pursue careers in corporate design teams, industrial design consultancies, digital fields (UI/UX, web/app design), and education.