The School of Design at San Francisco State University operates under a mission to serve a diverse student body by emphasizing the design process as a powerful tool for problem‑solving. Its curriculum integrates technical, conceptual, critical, and collaborative skills necessary for modern design professions, relying heavily on a strategic, user‑focused methodology. The Bachelor of Science in Industrial Design (Product Design and Development) concentration focuses on three principle aspects — Process, People, and Product — incorporating the study of user needs in relation to the resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values. Students develop proficiency in sketching, 3D modeling, and prototyping through studio coursework, with access to MakerSpace facilities, 3D printers, and large‑format printers. The program covers IoT, service design, and human‑computer interaction, preparing graduates for careers in industrial design, service design, and related fields within the San Francisco Bay Area's vibrant design and technology ecosystem.