The program trains first-level designers able to develop innovative concepts in communication and product, considering humans and their environment (historical, social, cultural, economic, and natural context). It develops interdisciplinary collaboration skills (technical-scientific and humanistic) covering materials and production, sustainability, history, economic evaluation, consumer psychology, cognitive ergonomics, and communication. Students learn to recognize the cultural and strategic value of design and operate in complex contexts with awareness, critical approach, creative intentionality, and attention to project impacts. The choice between Product Design and Communication Design tracks is made in the second year.
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OVERVIEW
Three-year bachelor's in Design and Communication (L-4 Industrial Design) training first-level designers capable of developing innovative concepts for both communication and product. Offers a Product Design track (Design per il prodotto) chosen in the second year.
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Academic Programme
DegreeDurationCredits
BA Design and Communication3yr180 ECTS
MA Systemic Design2yr120 ECTS
