HEAD - Genève (Haute école d'art et de design)

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OVERVIEW

A unique BA in Product Design – Jewellery and Accessory in Switzerland focused on designing and manufacturing personal products including jewellery, watches, accessories, leather goods, eyewear, smart products, and household objects, blending traditional craftsmanship with modern technology.

The Bachelor in Product Design – Jewellery and Accessory at HEAD – Genève is a full-time undergraduate program covering a diverse range of personal objects spanning jewellery, watches (taught with industry experts), leather goods, eyewear, smart products, and general household/office items. The curriculum emphasizes technical and material knowledge (traditional techniques plus 3D printing, CAD, AI), design methodology (from concept to prototype to manufacture), professional context (marketing, management, portfolio development), and creative language (personal artistic identity). It is the only course of its kind in Switzerland and is highly regarded for its connection to Swiss craftsmanship traditions, preparing graduates for careers with leading fashion, jewellery, and watch brands. A joint Master of Arts HES-SO in Design is also available.