Design Intelligence Award (DIA)

Who can enter this award?

Open internationally to enterprises, design companies, independent and in-house designers, young creators, universities, colleges and institutional teams, with requirements varying by group. Product Group requires a product launched within the previous two years or an unreleased product with a full-function prototype; Concept Group requires demonstrated industrial feasibility.

What is the prize?

Prize pool RMB 5,000,000; two Gold Awards RMB 1,000,000 each; eight Silver Awards RMB 200,000 each; ten Bronze Awards RMB 100,000 each; two Future Talents Awards RMB 80,000 each; eight Young Talents Awards RMB 30,000 each.

What do I need to submit?

Register and submit text, renderings and descriptive files online. Shortlisted Product Group entries must provide the physical product, while Concept Group entries may need a functional prototype or detailed explanatory video; applicants pay shipping, insurance, customs and related logistics costs. Standard registration is free, but a late-period review fee may apply.

Do I need to submit a physical prototype?

Only finalists are required to submit a physical prototype. You do not need to submit one when applying or making your initial submission. If selected as a finalist, a physical prototype may need to be sent for evaluation and additional costs may apply. Check the official award website for specific requirements and shipping details.