The Red Dot Award traces its origins to 1955 and is organized by Red Dot GmbH and Co. KG in Essen, Germany. Its Product Design, Brands and Communication Design, and Design Concept disciplines cover a wide range of commercial and conceptual work from international entrants.
International experts judge entries by discipline, with Product Design assessed using physical products and the other disciplines evaluated through project documentation. Red Dot and Best of the Best distinctions bring label use, certificates or trophies, yearbook and archive publication, and opportunities for exhibition and professional promotion.