Studio hou
Studio hou is a Seoul-based design studio founded in 2018 by Heo Woo-seok, a Hongik University industrial design graduate whose previous experience includes SWBK, JOH, and Amorepacific. The studio works across product, packaging, brand identity, signage, installations, and environmental branding, with a strong focus on cosmetics and lifestyle products. Its portfolio includes SIITA’s skin and body-care line and hand-cream series, hince products, and Fwee’s product-design renewal. SIITA Handcream won an iF Design Award in 2024, while hince Mood Enhancer won in 2020.
