Poetisk
Poetisk is a Seoul-based multidisciplinary design studio founded by industrial and product designer Jiwon Seo, whose background includes Samsung Electronics’ MX division and Nordic design studios. The studio combines Nordic design principles with Korean product-development and manufacturing capabilities across consumer electronics, beauty, furniture, fashion, and lifestyle. Its services include product and industrial design, CMF, design strategy, branding, packaging, and production consulting. Reported collaborations include Seoul Metropolitan Government, SM Entertainment, Lotte Chilsung Beverage, Wiggle Wiggle, and LosyKim; its KOMMA Löv air purifier received an iF Design Award in 2022.
