Sundberg Ferar
Sundberg-Ferar is a product innovation studio specializing in industrial design and product development. Founded in 1934 by Carl Sundberg and Montgomery Ferar, it works across consumer products, transportation, automotive, housewares, electronics, and medical equipment. Its portfolio includes the Hyundai CRADLE Elevate, Stryker InTouch Critical Care Bed, Calphalon kitchen utensils, Kenmore appliances, GenZe electric scooter, and Ditch Witch machinery. Clients have included Stryker, Chrysler, Coca-Cola, Ditch Witch, Club Car, and Medtronic.
Based in Walled Lake, Michigan, the studio offers research, strategy, industrial design, and product engineering. Its projects include household products, hand tools, clinical equipment, commercial vehicles, and mobility systems.
