HAY
About this book
HAY is the first book on the Danish design brand of the same name, for industrial design students, product designers, and readers interested in how a contemporary design company works. Written by Rolf and Mette Hay, edited by Kelsey Keith, and published by Phaidon in 2022, the 240-page English-language hardback marks the company's twentieth anniversary. It follows the brand from its founding in 2002 through its use of colour, its retail environments, and its collaborations with designers such as Ronan and Erwan Bouroullec, Doshi Levien, and Muller Van Severen.
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For coursework, the book is useful as a case study in building an accessible, design-led product range. Interviews with key collaborators and an illustrated timeline show how relationships between a manufacturer and independent designers shape a catalogue. Students can use it to study brand identity, product families, and the link between affordability and quality. On a university reading list, it complements designer monographs by showing the company side of design: editing, commissioning, and curating a consistent point of view.
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