Braun: Designed to Keep
About this book
Braun: Designed to Keep is a comprehensive history of the German electronics and appliance company, for design students, product designers, and readers interested in brand-led design. Written by Klaus Klemp and published by Phaidon in 2023, the 424-page English-language hardcover charts Braun's history since 1921 in three sections, with more than 500 images including new photography and previously unpublished archival material. Narrative texts connect the company's story to German cultural and political history, and profiles highlight key members of its creative and leadership teams.
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For coursework, the book offers a detailed case study of how a company can build a culture of design around simplicity, usefulness, and longevity. Students can use it to examine the relationship between management, designers, and engineers, to study product families and their evolution, and to see how functional and aesthetic principles are applied consistently over time. On a university reading list, it serves as a major reference for discussions of industrial design history, corporate identity, and the legacy of designers such as Dieter Rams.
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