nendo: A Big Book of Small Ideas
About this book
nendo: A Big Book of Small Ideas presents fifty works by Oki Sato and the Tokyo studio nendo, published by Thames & Hudson in 2024. The large-format English-language hardcover, about 96 pages, follows each project from a spare black-line sketch to the finished object, across furniture, interiors, tableware, and architecture. Sato's method of reducing an idea to a single gesture is shown through original drawings, product photography, and short explanatory texts.
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For design students, the book is a case study in concept-to-object thinking: how a simple diagram becomes a chair, a basin, or a pair of chopsticks. It is useful for discussing Japanese contemporary design, the role of sketching, and the economy of form. On a university reading list it supports studios in furniture and product design and seminars on nendo's playful minimalism.
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